Just set up a Facebook ad campaign to trumpet the novel. Is it not epic? I’ve learned that it takes many forms. It can be a surprisingly good movie about 1970’s Formula Racers. Or an old Faith No More song. Or a balls to the wall game of Ultimate Frisbee that ended up going 19 to 17 in a league that plays to 7 (win by 2). Toes were sore after that one. Or a well made community theater rendition of Les Miz. Or even a newly discovered beer, Boddingtons, creamy like Guinness, but blonde. And maybe, just maybe a little book about a guy with fire who has to become a better man.
To quote Street Fighter 2: Round 1. FIGHT!